Generated by Rank Math SEO, this is an llms.txt file designed to help LLMs better understand and index this website. # Making Science: AI Powered Digital Acceleration ## Sitemaps [XML Sitemap](https://www.makingscience.com/sitemap_index.xml): Includes all crawlable and indexable pages. ## Posts - [Measurement Fragmentation: Bridging the Gap Between Strategy and Action](https://www.makingscience.com/blog/measurement-fragmentation-bridging-the-gap-between-strategy-and-action/): As the industry moves away from user-level tracking, capturing and measuring marketing value requires a fundamentally new approach. Signal fragmentation and degradation are the defining challenges, leaving traditional attribution models unable to cope. This has prompted marketing and analytics leaders to transition toward sophisticated predictive methodologies, including Marketing Mix Models and experiments, to maintain a competitive advantage by controlling for incrementality. - [Agentforce: How to Intelligently Reduce Call Center Volume](https://www.makingscience.com/blog/agentforce-how-to-intelligently-reduce-call-center-volume/): Is your customer service team constantly overwhelmed by a never-ending queue? The biggest challenge for modern companies isn't just answering faster—it’s answering smarter. In this post, we explore how Agentforce has become the ultimate tool to optimize workloads and transform the user experience. - [Salesforce and the Secret to Multichannel Support: How to Achieve Excellence?](https://www.makingscience.com/blog/salesforce-and-the-secret-to-multichannel-support-how-to-achieve-excellence/): Imagine your brand is an endless conversation: it starts with a direct message on Instagram, continues via email, and is resolved with a quick phone call. For the customer, it is a single story; for many companies, it is a logistical nightmare of fragmented data. In a market where loyalty is won in seconds, offering a seamless experience is not a luxury, it is the foundation of competitive excellence. - [Agentic Commerce: The New Era of Retail](https://www.makingscience.com/blog/agentic-commerce-the-new-era-of-retail/):  The days of endless online browsing are over. Welcome to Agentic Commerce, the era where your shopping is done for you, not just by you. - [WhatsApp as an Additional Communication Channel: The Guide to Successful Activation in Marketing Cloud](https://www.makingscience.com/blog/whatsapp-as-an-additional-communication-channel-the-guide-to-successful-activation-in-marketing-cloud/): Are you feeling like your emails don't always land at the right time? Looking for a more instantaneous and personal connection with your customers? Discover how WhatsApp as an additional communication channel can transform your strategy, allowing you to activate more efficient and direct campaigns through Marketing Cloud. - [Diminishing Returns: Are You Wasting Your Marketing Budget?](https://www.makingscience.com/blog/diminishing-returns-are-you-wasting-your-marketing-budget/): CMOs, do you ever feel like even when you increase marketing spend, results aren't growing at the same rate? You're not alone. This phenomenon, known as diminishing returns, is one of the biggest challenges in media spend optimization. But what exactly does it mean, and how can you avoid it? It refers to the point where adding more investment to a marketing channel no longer produces a proportional increase in results. It's an economic concept that, when applied to marketing, explains why continuous growth in investment doesn't always translate into unlimited growth in sales or leads. Why is understanding this crucial? Because ignoring it can lead you to waste valuable resources on saturated channels, instead of optimizing your budget for maximum impact. In this post, we'll reveal how to identify and overcome diminishing returns so your investment works smarter. - [Unlocking True Potential With Value-Based Bidding for Google Marketing Platform](https://www.makingscience.com/blog/unlocking-true-potential-with-value-based-bidding-for-google-marketing-platform/): Ever felt like your ad spend was working hard, but maybe not smart enough? For years, advertisers have chased clicks, conversions, and impressions, often treating all conversions the same. But what if there was a smarter way to tell your digital marketing campaigns to not just find conversions, but to find the best conversions? - [Incrementality: The True Secret to Your Marketing Models?](https://www.makingscience.com/blog/incrementality-the-true-secret-to-your-marketing-models/): CMOs, in a world where every dollar counts, how do you know if your marketing campaigns are generating a real impact and not just "cannibalizing" results you would have achieved anyway? The answer lies in incrementality. This powerful metric allows you to go beyond correlation to understand causality – that is, what part of your results is directly attributable to your marketing efforts, and not to external factors or organic demand. This post will guide you on what incrementality is, why it's vital for your marketing models, and how you can use it to test new channels with confidence. Get ready to unlock the true potential of your budget. - [Making Science Unveils ‘AWAKE’: The AI Venture Studio Industrializing Startup Creation and AI-First Innovative Solutions](https://www.makingscience.com/blog/making-science-unveils-awake-the-ai-venture-studio-industrialising-startup-creation-and-ai-first-innovative-solutions/): LONDON, UK — 23 December 2025 — Making Science, the global digital acceleration consultancy, today announced the launch of AWAKE Venture Studio. This "AI-first" model represents a new era in systematic innovation, designed to identify, prototype, and scale both internal proprietary solutions and independent AI-native startups with global reach. - [From Volume to Profitability: The Future of VBB with Gauss Smart Advertising](https://www.makingscience.com/blog/from-volume-to-profitability-the-future-of-vbb-with-gauss-smart-advertising/): Automated bidding strategies have evolved from a competitive edge to a market standard. However, for today’s marketing professional, relying solely on standard pixels is no longer enough. The real challenge of Value-Based Bidding (VBB) isn’t just collecting conversions; it’s feeding the algorithm with high-quality signals that reflect your business’s actual financial reality. - [Attribution in the Privacy Era: How Predictive Models Close the Gap for CMOs?](https://www.makingscience.com/blog/attribution-in-the-privacy-era-how-predictive-models-close-the-gap-for-cmos-2/): In today's dynamic digital marketing landscape, CMOs face a monumental challenge: how to measure the true impact of every marketing investment when user privacy is paramount? The post-cookie era has left a void, making it difficult to understand which channels and touchpoints truly drive conversions. This is where attribution becomes the indispensable compass. But how can we gain a clear, actionable view of attribution in an environment with increasingly strict data regulations? The answer lies in the adoption of advanced predictive models. This post will explore how these tools are redefining budget decision-making, allowing marketing leaders to optimize their strategies with confidence and precision. - [3 Scenarios for Smarter Media Planning (and Your Budget Will Love It)](https://www.makingscience.com/blog/3-scenarios-for-smarter-media-planning-and-your-budget-will-love-it/): In the competitive world of marketing, CMOs know that every dollar counts. It's no longer enough to launch campaigns and hope for the best; you need data, strategy, and the ability to adapt quickly. This is where Optiphi comes in. But what is Optiphi? It's our advanced solution that integrates Marketing Mix Modeling (MMM), attribution models, and a powerful Budget Allocator to give you a 360° view of your media performance. Why is it crucial for you? Because it allows you to simulate and compare different investment scenarios to maximize your results, regardless of your time horizon. How does it achieve this? Let's dive in. - [AI to the Rescue: Is Your Company Ready for the Revolution? The Must-Have Data Foundations](https://www.makingscience.com/blog/ai-to-the-rescue-is-your-company-ready-for-the-revolution-the-must-have-data-foundations/): Artificial Intelligence (AI) is transforming the business landscape, promising unprecedented efficiencies and new avenues for growth. But how ready is your company to ride this wave? Many CMOs jump into the "AI chaos" without a solid foundation, forgetting that AI is only as good as the data that feeds it. This post will guide you on what you need to build a robust data base that allows your company to fully leverage the potential of AI. We'll help you understand what, why, when, and how to prepare your data for this revolution. Because without a good Data Foundation, AI is nothing more than an empty promise. - [🎯 Personalization & CRO: Your Strategy for Next-Level Conversion Uplift](https://www.makingscience.com/blog/%f0%9f%8e%af-personalization-cro-your-strategy-for-next-level-conversion-uplift/): Imagine walking into a physical store where the staff doesn't just greet you, but instantly understands your preferences, guides you directly to items that match your style, and even offers you a discount on your favorite brand based on your past purchases. You wouldn't just be impressed; you'd be significantly more likely to make a purchase and return again. Now, what if your website could replicate this highly tailored, intuitive, and engaging experience for every single visitor, every single time? - [Clickless Advertising: How to Measure What Isn’t Touched (and Why You Should Start Now)](https://www.makingscience.com/blog/clickless-advertising-how-to-measure-what-isnt-touched-and-why-you-should-start-now/): How do you measure the success of a campaign if no one clicks? In the new cookieless era, the answer is not only possible but essential. - [DCO for Hotels: A Step-by-Step Guide to Creating Personalized Campaigns](https://www.makingscience.com/blog/dco-for-hotels-a-step-by-step-guide-to-creating-personalized-campaigns/): Does Your Hotel Speak the Same Language as Your Guests? - [Measurement: What Tool to Use and When? Your Essential Guide](https://www.makingscience.com/blog/measurement-what-tool-to-use-and-when-your-essential-guide/): CMOs, do you sometimes feel lost in a sea of data and measurement tools? You're not alone. With so many options available, from attribution to Marketing Mix Modeling (MMM), knowing what tool to use and when is crucial for making informed decisions. This post is your compass. We'll explain the main measurement tools (what they are, why, when, where, who, and how to use them) to help you build a solid data foundation and avoid the "AI chaos." The goal is for you to master your measurement strategy, maximizing the impact of every marketing euro. Ready to unravel the mystery? - [Predictive SEO: Your Brand in AI’s Answers](https://www.makingscience.com/blog/predictive-seo-your-brand-in-ais-answers/): For years, SEO professionals treated monthly search volume as the compass that guided every strategy. We picked topics, set priorities, and measured the potential of a keyword almost exclusively by that number. - [AI in eCommerce: Automation, personalization, and SEO-driven growth](https://www.makingscience.com/blog/ai-in-ecommerce/): The eCommerce landscape is undergoing a seismic transformation, and at the heart of this change is artificial intelligence in ecommerce. From dynamic personalization to intelligent automation, AI is revolutionizing how online retailers engage with customers, streamline operations, and scale rapidly. But beyond functionality, AI also plays a pivotal role in optimizing ecommerce SEO by enhancing user experience, content performance, and search visibility. This article explores how AI is reshaping eCommerce, with a special focus on SEO applications, AI-powered content creation, and strategic implementation for sustainable growth. - [MMM: The New CMO’s Secret Weapon for Budget Optimization](https://www.makingscience.com/blog/mmm-the-new-cmos-secret-weapon-for-budget-optimization/): In the fast-paced world of marketing, CMOs face constant pressure to demonstrate the return on investment (ROI) of every campaign. But how do you truly know what's working and where to invest the next dollar? This is where Marketing Mix Modeling (MMM) comes in. What exactly is MMM? It's a powerful analytical technique that uses econometric models to quantify the historical impact of all your marketing activities (digital advertising, TV, radio, print, promotions, etc.) on your sales and other key KPIs. Why is it crucial now? Because in a fragmented data landscape with increasing privacy restrictions, MMM offers a holistic, platform-agnostic view, allowing you to make smarter, data-driven budget allocation decisions. At Making Science, we understand that optimizing spend is vital, and MMM is your perfect ally. - [Conversational search: from keywords to conversations](https://www.makingscience.com/blog/conversational-search-from-keywords-to-conversations/): The search scenery is evolving. We’re witnessing a shift from simple keyword matching to complex interpretations of user intent. Thanks to advances in natural language processing and generative AI such as ChatGPT or AI Mode, search engines are no longer just answering queries. They’re starting to engage in conversations with the users. - [Campaign Manager 360 for Dummies: What is and what it is for.](https://www.makingscience.com/blog/campaign-manager-360-for-dummies-what-is-and-what-it-is-for/): Do you really know who's seeing your ads? Campaign Manager 360 does. - [AI Mode: what does it mean for SEO?](https://www.makingscience.com/blog/ai-mode-what-does-it-mean-for-seo/): In 2025, Google rolled out a major update with the launch of AI Mode, which is already live in the U.S., UK, and India (as of 30th July). This new feature is shaking up how people search. Unlike the AI Overviews we’ve seen in the past, AI Mode is a separate tool that uses generative AI to give you detailed answers directly on the search page. In this post, we’ll take a closer look at how it works, what it means for SEO, and how businesses can adapt to this new way of searching. - [CRO: Your Key to Unlocking E-commerce Success](https://www.makingscience.com/blog/cro-your-key-to-unlocking-e-commerce-success/): Are you investing heavily in digital ads but not seeing the sales growth you expect? You drive traffic, your campaigns are running, but the final conversion numbers feel lackluster? What if you could significantly increase your revenue without spending a single extra euro on advertising? - [Deliver Exceptional Support: How Salesforce Service Voice Enhances Agent Productivity and Customer Satisfaction](https://www.makingscience.com/blog/deliver-exceptional-support-how-salesforce-service-voice-enhances-agent-productivity-and-customer-satisfaction-2/): In the fast-paced world of customer service, every second counts. Customers expect quick, efficient, and personalized support, while businesses strive to optimize their operations and keep agents productive. This is where Salesforce Service Voice comes in, a game-changer designed to seamlessly integrate voice capabilities directly into the agent's workspace, leading to significant enhancements in both agent productivity and customer satisfaction. - [The Impact of Generative AI on Data Analytics](https://www.makingscience.com/blog/the-impact-of-generative-ai-on-data-analytics/): What if your analysis tool could think with you instead of just giving you data? - [What is Retail Media and Why is it the Big Bet for Digital Marketing in 2025](https://www.makingscience.com/blog/what-is-retail-media-and-why-is-it-the-big-bet-for-digital-marketing-in-2025/): Have you wondered why giants like Amazon or Carrefour are investing millions in digital advertising? Or why more and more brands are shifting their traditional media budgets to e-commerce platforms? The answer lies in one phrase: Retail Media. - [How to increase conversions by understanding user behavior in your app?](https://www.makingscience.com/blog/how-to-increase-conversions-by-understanding-user-behavior-in-your-app/): Data analysis in apps isn’t just about measuring how many people download your application. It’s about understanding: - [CM360: What do we have left to cover to maximize our digital campaigns?](https://www.makingscience.com/blog/cm360-what-do-we-have-left-to-cover-to-maximize-our-digital-campaigns/): Have you ever wondered what we need to get the most out of CM360's capabilities? In this post, we are going to tell you, step by step, why the CM360 optimization journey is long but exciting and what benefits you will get when you know the tool well. - [Deliver Exceptional Support: How Salesforce Service Voice Enhances Agent Productivity and Customer Satisfaction](https://www.makingscience.com/blog/deliver-exceptional-support-how-salesforce-service-voice-enhances-agent-productivity-and-customer-satisfaction/): In the fast-paced world of customer service, every second counts. Customers expect quick, efficient, and personalized support, while businesses strive to optimize their operations and keep agents productive. This is where Salesforce Service Voice comes in, a game-changer designed to seamlessly integrate voice capabilities directly into the agent's workspace, leading to significant enhancements in both agent productivity and customer satisfaction. - [Revolutionizing Retail: An Omnichannel AI Framework for Accelerated Growth](https://www.makingscience.com/blog/revolutionizing-retail-an-omnichannel-ai-framework-for-accelerated-growth/): In the ever-changing and highly competitive retail landscape, achieving sustained growth requires an approach that leverages customer data and evolving shopping patterns, embraces cutting-edge AI technology for speed and scale, and seamlessly integrates online and offline customer journeys.  - [From Scroll to Impact: Collaborating with Influencers and Creators with Purpose on Every Platform🎯](https://www.makingscience.com/blog/from-scroll-to-impact-collaborating-with-influencers-and-creators-with-purpose-on-every-platform%f0%9f%8e%af/): Every day, thousands of brands appear on our screens. Some stay for a second ⏱️. Others stick in our minds 🤔. Very few become part of the conversation 💬. - [Boost E-commerce Sales: The Power of Personalization with Salesforce](https://www.makingscience.com/blog/boost-e-commerce-sales-the-power-of-personalization-with-salesforce/): In today's crowded digital marketplace, e-commerce businesses face a relentless challenge: standing out and converting browsers into loyal buyers. Generic, one-size-fits-all approaches simply don't cut it anymore. Customers expect experiences tailored specifically to them. This is where Salesforce Personalization unlocks a powerful advantage, transforming how online retailers connect with their audience and directly leading to a significant boost in e-commerce sales. - [Integrating Influencer Marketing into Your Business Strategy: What No One Tells You](https://www.makingscience.com/blog/integrating-influencer-marketing-into-your-business-strategy-what-no-one-tells-you/): There’s a question that marketing teams are asking more and more often—and it’s not “Should we do influencer marketing?” It’s: How can we integrate it better? 🤔 - [Making Science Launches Creative Hub, a Performance AI Tool that Boosts Ad Sales by Up to 20%](https://www.makingscience.com/blog/making-science-launches-creative-hub/): — Making Science, a global consulting firm specializing in AI-powered digital acceleration and performance marketing, has today announced the launch of Creative Hub, a game-changing performance AI tool designed to give marketers full control over how they can create, measure, optimize, and scale creative assets for advertising in the age of generative AI. - [Unlock the Full Potential of Your Paid Media with CRO](https://www.makingscience.com/blog/how-cro-can-leverage-your-paid-media-investment/): Are you pouring budget into perfectly set-up paid campaigns… and still not seeing the return you expected? You’re not alone. But here’s the twist: maybe your campaign isn’t the problem—your landing page might be. - [Making Science Boosts Its Business in Europe by Launching a New Joint Venture with Pilot](https://www.makingscience.com/blog/making-science-boosts-its-business-in-europe-by-launching-a-new-joint-venture-with-pilot/): London, 12th June 2025. - Making Science, a global consulting firm specializing in AI-powered digital acceleration and performance marketing, and Pilot, one of the leading independent agency groups in Germany, have announced the creation of a strategic joint venture to drive innovation in the field of performance marketing in the German market. This cooperation will take effect on July 1, 2025, reflecting the two companies' shared vision of jointly addressing the growing challenges of an increasingly complex market, both locally and with the best global capabilities. - [Unlocking B2C Sales Growth with Salesforce Data Cloud: A Data-Driven Approach](https://www.makingscience.com/blog/unlocking-b2c-sales-growth-with-salesforce-data-cloud-a-data-driven-approach/): 📊In today's fast-paced B2C world, simply having customer data isn't enough. Businesses are swimming in information – from website visits and past purchases to social media interactions and customer service queries. - [Campaign Media360: Nick Waters’ Unexpected Insights into the UK Media Landscape](https://www.makingscience.com/blog/campaign-media360-nick-waters-unexpected-insights-into-the-uk-media-landscape-2/): Last week, Campaign's Media360 event in Brighton brought together a vibrant community of marketing and media professionals. The strong attendance and a packed agenda covering key trends, challenges, and opportunities clearly demonstrated the industry's keen engagement. For Nick Waters, Global CEO Northern Europe at Making Science, the event offered a unique lens through which to view the evolving UK media landscape, delivering some surprising insights beyond the usual headlines. - [Campaign Media360: Nick Waters’ Unexpected Insights into the UK Media Landscape](https://www.makingscience.com/blog/campaign-media360-nick-waters-unexpected-insights-into-the-uk-media-landscape/): Last week, Campaign's Media360 event in Brighton brought together a vibrant community of marketing and media professionals. The strong attendance and a packed agenda covering key trends, challenges, and opportunities clearly demonstrated the industry's keen engagement. For Nick Waters, Global CEO Northern Europe at Making Science, the event offered a unique lens through which to view the evolving UK media landscape, delivering some surprising insights beyond the usual headlines. - [Moving beyond UX/UI with the new paradigm of CX/AX design](https://www.makingscience.com/blog/moving-beyond-ux-ui-with-the-new-paradigm-of-cx-ax-design/): At Making Science, we've always been committed to staying ahead of tech transformation. We're excited to share that our UX/UI department is evolving into CX/AX Design – a change that represents our vision for the future of digital experiences. - [Google Analytics 4: Why you need a Data Analyst today more than ever before](https://www.makingscience.com/blog/google-analytics-4-why-you-need-a-data-analyst-today-more-than-ever-before/): Are you tapping into the full potential of your digital data or just scratching the surface? Google Analytics 4 is here to change the rules of the game... but only if you know how to play. - [Key Takeaways for Travel Brands from Digital Travel Connect](https://www.makingscience.com/blog/key-takeaways-for-travel-brands-from-digital-travel-connect-2/): I recently had the privilege of engaging with numerous travel industry professionals at Digital Travel Connect. The energy and insights were fantastic, and it’s always valuable to connect with people facing the same challenges and opportunities. My workshop, in particular, sparked some really important conversations, and I walked away with a renewed sense of the direction travel brands need to take. - [Sharpen Your Focus: How AI-Powered Audience Segmentation Boosts Marketing ROI](https://www.makingscience.com/blog/sharpen-your-focus-how-ai-powered-audience-segmentation-boosts-marketing-roi/): We all know that connecting with the right customers is paramount. However, in today’s fast-paced marketing environment, not all customers are created equally - nor should be treated as such. - [Google Cloud NEXT ’25: Accelerating Software and Application Modernization with AI](https://www.makingscience.com/blog/google-cloud-next-25-accelerating-software-and-application-modernization-with-ai/): At Google Cloud NEXT '25, we witnessed a significant transformation in how modern applications are built, deployed, and maintained. As a Google Cloud Premier Partner, Making Science was there to see how Google is reimagining the software development lifecycle with AI at its core. This blog post explores the key innovations in software and application modernization that will enable organizations to build and deploy applications faster, more reliably, and with greater intelligence than ever before. - [Google Cloud NEXT ’25: Revolutionizing Data and Business Intelligence with AI](https://www.makingscience.com/blog/google-cloud-next-25-revolutionizing-data-and-business-intelligence-with-ai/): The ability to extract actionable insights from data separates market leaders from the rest of the pack. At Google Cloud NEXT '25, Google unveiled a transformative vision for data and analytics that promises to change the economics and accessibility of business intelligence fundamentally. As a Google Cloud Premier Partner, Making Science witnessed these game-changing announcements and assessed their business impact on our clients. - [Google Cloud NEXT ’25: The Rise of Agentic AI for Transformative Customer and Employee Experiences](https://www.makingscience.com/blog/google-cloud-next-25-the-rise-of-agentic-ai-for-transformative-customer-and-employee-experiences/): At Google Cloud NEXT '25, the buzz was all about Agentic AI – a new paradigm that goes beyond traditional AI by creating intelligent systems that can reason, plan, and remember. As a Google Cloud Premier Partner, Making Science witnessed how these AI agents are set to revolutionize business operations, customer experiences, and employee productivity. The business impact of these innovations cannot be overstated – we're seeing the emergence of "digital workers" who can execute complex tasks across systems, adapting and learning as they go. - [Google Cloud NEXT ’25: Reimagining Infrastructure and Security for the AI Era](https://www.makingscience.com/blog/google-cloud-next-25-reimagining-infrastructure-and-security-for-the-ai-era/): As a Google Cloud Premier Partner, the Making Science team was on the ground at Google Cloud NEXT '25, witnessing firsthand the most significant infrastructure and security innovations Google unveiled to power the next generation of AI-driven enterprises. This year's event showcased Google's groundbreaking "AI Hypercomputer" – a revolutionary approach to infrastructure that promises to dramatically reduce the cost and complexity of deploying enterprise AI. - [Beyond the Surface: The Hidden Architecture of Enterprise AI Agents in 2025](https://www.makingscience.com/blog/beyond-the-surface-the-hidden-architecture-of-enterprise-ai-agents-in-2025/): In the rapidly evolving landscape of enterprise AI, the difference between good and exceptional implementation lies in the architecture beneath. Here's the insider's perspective on what truly powers today's most successful AI agent deployments. - [Making Science Chooses Google Agentspace](https://www.makingscience.com/blog/making-science-chooses-google-agentspace/): Chicago, April 9th, 2025 - Making Science, a technology and marketing consultancy specializing in digital business acceleration and a pioneer in business-applied artificial intelligence, has deployed Google Agentspace, Google Cloud's innovative platform based on generative AI and intelligent agents. ## Pages - [Forrester Report](https://www.makingscience.com/forrester-report/): How Leading CMOs Navigate Multi-Channel Complexity in the AI Era - [About](https://www.makingscience.com/about/): Our model of Hybrid Intelligence amplifies human capabilities to drive our clients' digital acceleration and sustainable growth. - [Press](https://www.makingscience.com/press/): The latest announcements, partnerships, and milestones from Making Science. 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We are continually improving the user experience for everyone and applying the relevant accessibility standards. ## Case Studies - [IFEMA boosted multi-channel and multi-device sales with a programmatic campaign](https://www.makingscience.com/case-study/ifema-boosted-multi-channel-and-multi-device-sales-with-a-programmatic-campaign/) - [The 2X Factor: How Being First Transformed Iberdrola’s CTV Game](https://www.makingscience.com/case-study/the-2x-factor-how-being-first-transformed-iberdrolas-ctv-game/) - [Uncommon Goods gets ahead of the competition](https://www.makingscience.com/case-study/uncommon-goods-gets-ahead-of-the-competition/) - [Scale gets ahead of the competition](https://www.makingscience.com/case-study/scale-gets-ahead-of-the-competition/) - [Employment Hero Achieves Dual Success](https://www.makingscience.com/case-study/employment-hero-achieves-dual-success-2/) - [EAE Business School Madrid Boosts Conversions by 384% with Ad Automation](https://www.makingscience.com/case-study/eae-business-school-madrid-boosts-conversions-by-384-with-ad-automation/) - [RIU Hotels & Resorts gets ahead of the competition and increases sales by 91% with personalization](https://www.makingscience.com/case-study/riu-hotels-resorts-gets-ahead-of-the-competition-and-increases-sales-by-91-with-personalization/) - [Autotorino and the Marketing Mix Model to meet market challenges](https://www.makingscience.com/case-study/autotorino-and-the-marketing-mix-model-to-meet-market-challenges/) - [L’Oreal Group Spain drives 55% incremental conversions with broad match in all its brands](https://www.makingscience.com/case-study/loreal-group-spain-drives-55-incremental-conversions-with-broad-match-in-all-its-brands/) - [AI Scales Ventis’ SEO Revenue by 10% in 3 Languages](https://www.makingscience.com/case-study/ai-scales-ventis-seo-revenue/) - [Santander’s Triumph with Custom Bidding in DV360](https://www.makingscience.com/case-study/santanders-triumph-with-custom-bidding-in-dv360/) - [MAPFRE’s MACH-Powered Digital Transformation: A Case Study in Innovation](https://www.makingscience.com/case-study/mapfres-mach-powered-digital-transformation-a-case-study-in-innovation/) - [LuisaViaRoma increased revenue with an AI model that predicts high-value customers](https://www.makingscience.com/case-study/luisaviaroma-increased-revenue-with-an-ai-model-that-predicts-high-value-customers/) - [Verisure’s Success Story with AI-Powered Advertising](https://www.makingscience.com/case-study/verisures-ai-powered-advertising/) - [Viajes El Corte Inglés Boosts Digital Sales by 40% Through Mobile Integration](https://www.makingscience.com/case-study/viajes-el-corte-ingles-boosts-digital-sales/) - [Carrefour gained 45% more new customers thanks to a bespoke ML model that predicts high-value customers](https://www.makingscience.com/case-study/carrefour-ltv-display/) - [Jobrapido pLTV Bidding](https://www.makingscience.com/case-study/jobrapido-pltv-bidding/) - [Breakthrough results: 20% more qualified leads for Universidad Europea](https://www.makingscience.com/case-study/breakthrough-results-20-more-qualified-leads-for-universidad-europea/) - [Bark established a B2B predictive model for tROAS bidding, aimed at encouraging high-value service provider enrollments](https://www.makingscience.com/case-study/bark-established-a-b2b-predictive-model-for-troas-bidding-aimed-at-encouraging-high-value-service-provider-enrollments/) - [Savia adopts a Data-Centric strategy with Google Cloud Platform](https://www.makingscience.com/case-study/savia-adopts-a-data-centric-strategy-with-google-cloud-platform/) - [How Kave Home scaled its business internationally in the cloud](https://www.makingscience.com/case-study/how-kave-home-scaled-its-business-internationally-in-the-cloud/) - [How Tradeinn migrated its virtual machines to Kubernetes](https://www.makingscience.com/case-study/how-tradeinn-migrated-its-virtual-machines-to-kubernetes/) - [Bershka improves personalized recommendations to encourage sales](https://www.makingscience.com/case-study/bershka-improves-personalized-recommendations-to-encourage-sales/) - [UNICEF optimized its donation campaigns through User Experience testing](https://www.makingscience.com/case-study/unicef-optimized-its-donation-campaigns-through-user-experience-testing/) - [Azamara uses on-site testing to optimize safety messaging](https://www.makingscience.com/case-study/azamara-uses-on-site-testing-to-optimize-safety-messaging/) - [Iberostar improves through personalization](https://www.makingscience.com/case-study/iberostar-improves-through-personalization/) - [How Verti Spain managed to optimize its conversion ratios with automated bidding in real time](https://www.makingscience.com/case-study/how-verti-spain-managed-to-optimize-its-conversion-ratios-with-automated-bidding-in-real-time/) - [Pescanova managed to reach its target audience and improve its engagement](https://www.makingscience.com/case-study/pescanova-managed-to-reach-its-target-audience-and-improve-its-engagement/) - [How Kiehl’s and Google measured the impact that digital media has on traffic and sales in physical stores](https://www.makingscience.com/case-study/how-kiehls-and-google-measured-the-impact-that-digital-media-has-on-traffic-and-sales-in-physical-stores/) - [fitnessdigital yields greater profit due to Search Ads 360](https://www.makingscience.com/case-study/fitnessdigital-yields-greater-profit-due-to-search-ads-360/) ## Press ## Reports - [Gen AI and business performance](https://www.makingscience.com/blog/report/gen-ai-and-business-performance/) - [Data Modeling & Activation Partnership for Growth](https://www.makingscience.com/blog/report/data-modeling-activation-partnership-for-growth/)