INSIGHTS
Unlocking the Power of Knowledge
Immerse yourself in a world of cutting-edge research, thought-provoking whitepapers, and game-changing papers. Explore the power of knowledge and discover the key to unlocking your business's full potential. Get ready to ignite your vision for success in our knowledge-packed hub!
Partnership for Growth
Ready to unlock the power of AI for your marketing? Download the full report now and discover how Making Science and GrowthLoop can help you achieve remarkable results.
Oct 2024
White Paper: ad-machina for Automotive
Discover how to solve the specific challenges of the Automotive industry thanks to ad-machina through brand and coverage control.
Aug 2024
Expert Report – How automated solutions can transform your performance marketing
Performance Marketing World (PMW) with the collaboration of Making Science has elaborated this report where you can discover how automated solutions can combine generative AI and first-party data to power more personalized and effective performance marketing campaigns
Jul 2024
AI Essentials Playbook 2024
The AI Essentials Playbook is a guide developed by Making Science to help businesses effectively implement and integrate artificial intelligence (AI) into their marketing strategies.
Mar 2024
Leading your Digital Maturity
This ebook outlines key milestones and strategies for companies to enhance their digital marketing capabilities, emphasizing customer-centric approaches and leveraging technologies such as AI.
Jul 2023
BigQuery Capacity-Commercial Models
This paper discusses the changes in pricing and capacity planning for Google’s BigQuery platform. It introduces BigQuery Editions, new capacity-commercial models, and highlights the importance of capacity planning to optimize performance and costs.
May 2023
The Future of Technology in a Rapidly Changing World
Report based on a survey of 1,000 US-based C-level executives, focusing on the challenges faced by CIOs, including economic concerns, talent management, and outsourcing as a strategic solution.
Dec 2022
How marketers can master Data Activation
Explore the challenges marketers face in utilizing data effectively. It discusses fragmented data foundations, missing quality and compliance basics, and data activation inefficiencies. The paper emphasizes the need for streamlined integration, data quality assurance, and maximizing the value of data for marketing impact
Nov 2022
Acceleration through Data and Personalization
This paper explores leveraging the latest technologies in the privacy era to prove campaign incrementality and enhance customer personalization. It emphasizes data-driven acceleration, privacy challenges, incremental experiments, and the importance of personalization in a competitive advertising landscape.
May 2022
Enhancing Tourism Marketing: The Impact of Ad-Machina’s Hyper-Personalized Ads
Discover how the tourism industry is adapting to new technology and leveraging cognitive biases with the help of ad-machina. Explore the success story of Iberostar Hotels & Resorts and the significant improvements in bookings, cost reduction, and user relevance achieved through hyper-personalized ads.
Dec 2021
E-commerce and Emerging Trends in the Retail Landscape
This paper examines the evolving world of retail and the impact of technology and other factors on the e-commerce industry. It explores trends that will shape the retail landscape in the coming years.
Oct 2021
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