AI Essentials Playbook 2024
The AI Essentials Playbook is a guide developed by Making Science to help businesses effectively implement and integrate artificial intelligence (AI) into their marketing strategies.
Mar 2024
Open
Leading your Digital Maturity
This ebook outlines key milestones and strategies for companies to enhance their digital marketing capabilities, emphasizing customer-centric approaches and leveraging technologies such as AI.
Jul 2023
Open
BigQuery Capacity-Commercial Models
This paper discusses the changes in pricing and capacity planning for Google’s BigQuery platform. It introduces BigQuery Editions, new capacity-commercial models, and highlights the importance of capacity planning to optimize performance and costs.
May 2023
Open
The Future of Technology in a Rapidly Changing World
Report based on a survey of 1,000 US-based C-level executives, focusing on the challenges faced by CIOs, including economic concerns, talent management, and outsourcing as a strategic solution.
Dec 2022
Open
How marketers can master Data Activation
Explore the challenges marketers face in utilizing data effectively. It discusses fragmented data foundations, missing quality and compliance basics, and data activation inefficiencies. The paper emphasizes the need for streamlined integration, data quality assurance, and maximizing the value of data for marketing impact.
Nov 2022
Open
Acceleration through Data and Personalization
This paper explores leveraging the latest technologies in the privacy era to prove campaign incrementality and enhance customer personalization. It emphasizes data-driven acceleration, privacy challenges, incremental experiments, and the importance of personalization in a competitive advertising landscape.
May 2022
Open
Enhancing Tourism Marketing: The Impact of Ad-Machina’s Hyper-Personalized Ads
Discover how the tourism industry is adapting to new technology and leveraging cognitive biases with the help of ad-machina. Explore the success story of Iberostar Hotels & Resorts and the significant improvements in bookings, cost reduction, and user relevance achieved through hyper-personalized ads.
Dic 2021
Open
E-commerce and Emerging Trends in the Retail Landscape
This paper examines the evolving world of retail and the impact of technology and other factors on the e-commerce industry. It explores trends that will shape the retail landscape in the coming years.
Oct 2021
Open
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