Since 2020 and the pandemic period, the SEO industry has been forced to evolve and improve due to a series of substantial changes and Google announcements. If you’re seeking insights on the latest SEO trends in 2023 and where to focus your resources, you’re in the right place.
It is important to keep your SEO strategy fresh and updated throughout the year, as it might have a crucial impact on your website’s rankings. So, buckle up, and let’s find out what changes we should await from the SEO industry and what are the predictions for 2023.
1. Online shopping
One of the key SEO trends in 2023 is online shopping. Because of the significant growth in online shopping, Google is trying to create a better online shopping experience. They have already made selling on their platform more attractive by removing commission fees and making it free for business to sell on Google.
Google has created a Shopping Graph to make it easier for sellers to put their products in front of more buyers. Shopping Graph also helps buyers find the products they are looking for with ease. It is an AI-enhanced algorithm that can sort out various products, prices, websites, reviews, brands, and data. In addition, Shopping Graph has the ability to find products through photos found in Google Photos.
To optimize your SEO with Shopping Graph, you need to create product listings with a fair number of keywords. Then Google will use this information to show buyers the products they are looking for.
For example, imagine that someone did an image search for a sign featured in a Christmas décor photo. If Google cannot find an exact match, it could determine that it was a Christmas sign. The visual matches would show product listings that both had the word “Christmas” in the picture of their sign and related keywords in the product title, like “Christmas sign” and “Christmas décor.”
2. Videos
According to statistics, users stay on pages with videos 88% longer. As more and more people rely on videos to make decisions about purchasing products, optimizing your SEO on videos is a must. Google is working hard to help its users get the information they are looking for faster through videos.
Keep the following features in mind:
Clip markup
You can highlight the main parts of the video so users can quickly find the specific tips they are looking for in your content.
Seek markup
You can check how your URL structure works with Seek markup. It transfers the specific information to an algorithm to display the key parts of the video.
When you post a video about recommendations on how to stay physically fit, do not just label your markups “rule N1” and “rule N2”; rather, use markup names like “Eating healthy,” “Working out,” etc.
This kind of markup will affect your rank in searches and it will definitely boost your engagement because users can instantly find what they are looking for.
3. Images
Optimizing photo content is a critical aspect of SEO, and as one of the SEO trends in 2023, Google plans to enhance the role of images in website rankings.
To align your website’s images with Google’s SEO requirements, you must:
- Serve images in next-gen formats
- Compress images
- Use keywords for image files
- Give images unique alt text
4. Voice search
Google’s main aim is to make it easier for users to find the information they are looking for much faster. However, human language is extremely complex, as our colloquial language and keyword-oriented language are quite different.
To solve this problem Google has launched LaMDA. This is short for Language Model for Dialogue Applications, and it helps algorithms to understand natural language better. It can also learn user behavior – for example, how one uses Google to find things they are looking for.
Voice Search uses Natural Language Processing (NLP), which aims to understand how people search verbally versus when they input the text in the search bar.
To optimize content for voice search it is important to:
Target Phrasing
For example, if users are searching for a specific product by typing “BEST SHOE BRAND,” in voice search it is more likely for someone to verbally search “WHICH IS THE BEST SHOE BRAND?”
Have Short Answers
While optimizing conversational keywords, keep in mind to have your answers concise.
Consider vernacular
Different regions use specific texts and phrases to describe certain things, so knowing vernacular will definitely help you optimize for more keywords.
5. Reinforcing your EAT signals
As Google keeps being user-oriented, it continues to state the importance of EAT – Expertise, Authoritativeness, and Trustworthiness, in content ranking. The signals of E-A-T could be positive public reviews, social proof, links to respected sources, keeping content up to date, etc.
To properly create the content for your website, just keep EAT-ing:
- Back up your data by citing statistics and other publicly available information
- Link to authoritative websites (for example, .edu and .gov)
- Showcase awards and badges
- Display reviews and testimonials
and much more.
Don’t know where to start?
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