Meet the Expert! ✨ Making the most of Privacy with Kay Friel

Can you tell us a bit about your background and experience that led you to join our team?

I began my career in Finance before transitioning to Google, where I joined the Google Marketing Platforms team. During my tenure, I had the privilege of working with clients of diverse scales, honing my skills in consulting Agencies and Resellers by creating tailored solutions to meet their GMP advertising objectives. Unfortunately, our team was affected by the layoffs in January 2023. However, this presented a remarkable opportunity for me to join Making Science alongside fellow ex-Googlers. I am thrilled to collaborate as a team and drive the growth of the US GMP business together.

How would you describe your role within the team and what are your primary responsibilities?

As a Customer Success Manager at Making Science, my primary role is to ensure the success of our clients’ GMP initiatives. Working collaboratively across various functions such as sales, new business, data, ad tech, and programmatic, my team and I strive to deliver expert solutions and support to our valued clients. We also work closely with our Google partners to ensure optimizing GMP products to meet the specific needs and goals of our clients.

Do you think being certified in Privacy is essential to operate and improve the activity on Google Marketing Platform?

Being certified in Privacy is a critical skill all professionals in this industry should strive to have and continue developing. It equips advertising technology professionals with the knowledge needed to navigate privacy regulations, protect user data, maintain trust, and stay ahead in a privacy-conscious industry.

What are the advantages of being certified do you think bring the most value to the client?

Privacy regulations and laws, such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), have strict requirements for handling and protecting user data. Having a comprehensive understanding of the laws and insight into where regulation is headed in the (near) future will ensure compliance and allow you to set your clients up for success in their long term initiatives.

In the evolving landscape of adtech, privacy is increasingly valued by consumers. Advertisers who can demonstrate expertise and certification in privacy have a competitive edge. Clients and partners seek professionals who understand the complexities of privacy regulations and can navigate the challenges associated with data protection.

Overall, being privacy certification equips ad tech professionals with the knowledge and skills required to navigate privacy regulations, protect user data, maintain trust, and stay ahead in a privacy-conscious industry.