Hiring a digital marketing agency is like going on a first date. Will you get along? Is it going to be a good match? Will it lead to a long, fulfilling relationship? Or, will you both leave disappointed and frustrated?
This process of choosing the best digital agency for your unique business needs is a âlove affairâ of sorts, a professional journey that will take you from âHello, you seem interestingâ to âOh my, where have you been all my life?â with maybe a few struggles along the way. And the choices you face can overwhelm you. The market is flooded with agencies of all sizes, specializations, and capabilities, where trying to choose the right one can almost feel as overwhelming and trivial as swiping right on a dating site.  Hiring a digital marketing agency
But, by asking the right questions beforehand, youâll be able to avoid some of the risk that comes with getting your heart broken (or, in other words, hiring a digital marketing agency that isnât the right fit for your company).
Here are 10 important questions you should ask a digital agency before you hire them, when youâre in the dating phase, so that you boost your chances of enjoying a long, successful committed business relationship:
1. âHow will you understand our needs?â
Ask about the process they will undergo to get to know your business in order to pinpoint your needs and align their recommendations and strategies with those needs. This is typically referred to by the agency as their âDiscoveryâ phase, and ideally the agency should do as much research as possible, immersing themselves into your business structure and teams, to learn as much as they can about your pain points, needs, challenges, and goals. Find out beforehand how thorough an agency will be in âdiscoveringâ your business, and if they donât seem to put much emphasis on this phase, that could be a red flag that theyâre not a good match for you.
2. âDo you have experience with companies like us?â
Ask the digital marketing agency you are hiring if they have ever worked with a business like yours in the past, whether that means in your industry or specific sector or market, or even a business of your size and structure. While itâs often best to find an agency that is already familiar with and established in your field and understands your industry (why re-invent the wheel?), you also want to make sure that the agency doesnât have any dust on them. Look for an agency that makes innovation and learning a priority, but also has experience with your unique business vertical.
â Check out Making Science’s Projects portfolio
3. âHow do you plan to do things differently?âÂ
You want an agency that knows what works and what doesnât work for your industry and business so they can guide you with authority and experience. But, you also want an agency that doesnât settle for the status quo but is always looking for new, interesting ways to outshine competitors, keep up with cutting edge trends, and who isnât afraid to make a few waves and disrupt the market.
4. âWhat will you need us to do?â
When you hire a digital marketing agency, youâre hiring a partner, a collaborator, a team who will work with you, not only for you, to achieve real growth for your company. Make sure you have a clear understanding from the outset of the level of involvement you or your team will need to commit to in each phase of the project and the kinds of data, access, or resources youâll expect to provide the agency so they can work on your behalf.
5. âHow will you measure success?âÂ
Ask every digital agency youâre considering hiring what you can expect in terms of reporting and analytics and which methods they use to communicate reports on progress and results. This is one of the most important questions to ask, because, of course, true data does not lie, and the due diligence every agency must do when reporting must be thorough, accurate, and meaningful for your business. Good reporting and data from your digital agency not only helps to justify your companyâs spend on these initiatives, but it also ensures youâre getting the results you need and want in the digital world.
6. âHow do you bill for your services?âÂ
Donât be shy when it comes to bringing up fees and billing, even early on in the process. Ask the agency exactly how and when they bill their services. For example, are they base themselves on performance, or do they charge a flat fee? How transparent are they about the billing process? All of this should be clear from the get-go.
7. âWhat is the overall cost of hiring a digital marketing agency?â
After you ask about their billing processes, follow that up with a specific question about overall or projected cost. Ask if there are any variables or contingencies that could affect cost along the way.
8. âCan I see some examples of your previous work?â Â
By asking to see examples of their work or relevant case studies, you can get an even better sense of how they work and the kinds of results theyâve gotten in the past for clients like you.
â Check out Making Science’s Projects portfolio
9. âWhen have you failed?â
This is a key, yet often overlooked question, to ask an agency youâre thinking about hiring. When you ask to see examples of their work, mention that youâd like to see examples of an unsuccessful project. There is learning in failure, so see what mistakes theyâve made in the past and how theyâve learned from them. With this information, youâll learn how truly âagileâ and adaptive the agency is.
10. âHow long before we see results?âÂ
Make sure you have realistic expectations about deliverables and time until results. You also want the digital marketing agency you are hiring to break down the factors that could affect the results and the timing in which you can expect to see progress. Things like traffic, your product, or seasonality. A good agency will provide you with a reasonable and honest timeline that takes all of these factors into account.
Ready to get started with your first digital marketing agency?
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