Making Science operates across 15 countries spanning the European Economic Area and the Americas, collaborating closely with clients to navigate diverse regulatory landscapes and technological advancements.

Based on our experience, we believe that third-party cookie deprecation (3PCD) will be a sea change regardless of the exact date of full deprecation. Piling on to 3PCD, we have ongoing legislative changes, Apple’s ongoing crusade against tracking, and shifting consumer behaviors.

This confluence of circumstances gives advertisers an opportunity to differentiate themselves through thoughtful adoption of mitigating tech solutions and a full embrace of 1P data (and 1P cookie) strategies.

The following trends and solutions are where we’ve observed our customers spending time and attention as they forge ahead into a cookieless world.