Data, Analytics & Adtech

Unlock the true potential of your data and transform your business

At Making Science our challenge is to develop strategies customized to the specific case of each brand, relying on the right technology and our partners with the clear objective of obtaining the best and greatest results.

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Measurement and integration

Web/App Measurement

We start by ensuring that all data points on all platforms and devices are being measured correctly. Then, we can further analyze and extract insights to improve strategies and obtain better results.

Online and Offline Data Measurement

Measuring your online and offline data together will give you a 360º view. You’ll be able to see the results of the actions carried out, and how they have impacted your users.

Data integration

We help brands integrate various data sources to help give a full picture of their activities.

Data and quality

By organizing and integrating your data, we can achieve better quality. This will help us to be able to analyze and measure correctly, while extracting valuable insights.

CRM

We can provide advice, and help you define and develop a CRM (Customer Relationship Management tool) that is adapted to the business needs of your brand, and allows for a 360 view of your customers.

Analysis and Visualization

Dashboarding

Monitor, analyze and visualize metrics and data in one place, in a way that is adapted to your needs and business objectives.

Deep Analysis

We can analyze large data sets by applying various sophisticated techniques, in order to extract the full potential of your data.

Attribution

Attribution gives us a clear vision of how and where to invest your budget, betting on the channels that attract the highest volume of conversions.

Activation

CRO

Your website is your introduction letter to your consumers. Give it all the attention it deserves! With CRO (Conversion Rate Optimization) techniques, you can increase the number of your conversions on your site.

Personalization

Build on insights from your own data to personalize your customer experiences in real time across all your channels.

Audience Activation

Generate diverse audiences thanks to the platform integration, and activate them in your campaigns.